Consistently presented brands achieve 3.5x higher visibility and this matters.

If you're going to change the world of transport, you want people to know who changed it. Working together throughout brand workshops we explored the positive and negative side of systematic change, recognition for sure important, but more so was trust that they could achieve their bold claims. In the early days of a brand the impact of consistency and clarity of presentation is disproportionate. Over 90% of consumers report that visual identity consistency would increase their trust and loyalty. We played into this with a striking identity, that grabbed the attention and an environment that maintained and nurtured it. Allowing our client to focus on changing transport forever.