Following the success of the SET brand launch, we wanted to further elevate SET’s brand visibility by showcasing their high-impact capabilities and accomplished team of engineers. The SET Golden Ticket project was created to raise awareness surrounding their repair service and emphasise their impressive ability to fix worn and damaged railway parts.

Volt7 had a vision to showcase SET’s repair service by designing and distributing five golden tickets in randomly selected attendee gift packages. This included guests at the internal and external launch events, in addition to a ticket being shared online to further spread brand awareness. The ticket was an invitation for the guest to present a broken or run-down item to SET’s talented group of engineers, who offered their services for free to fix it.

The initiative earned a magnitude of praise from guests who had originally lost hope that their treasured items could ever be restored; however, SET acted as the solution by successfully fixing all five items. The emotional impact SET and Volt7 created through this project helped dramatically increase SET’s brand visibility and awareness. The core underlying message portrayed during this initiative directly aligned with SET’s values, illuminating their slogan: “A world where no value is ever lost to obsolescence.”