What if the beautiful game was less ‘beautiful’ and more ‘real’? Alongside the FSA we presented a multimedia campaign that spoofs the launch of a new video game that would reach more than 2 million players. In this game the player might score a 40yd banger with Messi but their next challenge is negotiating an FFP case because of the actions of an unscrupulous owner. We used humour and entertainment to overcome resistance.

Real Football is the antithesis of existing games that focus on the glamour of high value transfers and superstar on pitch moments.