Luminate Tutoring founder Ben came to us with a clear challenge: take a small business with almost no branding or promotion and turn it into a professional tutoring agency ready to compete with the big names.

The brand is built around illumination, and the idea that tutors and teachers rarely get the credit they deserve for shaping the bright futures of the nation’s children. We created a bespoke brand identity, design system and website that does two jobs at once. It attracts families looking for the right support for their child, and it gives established tutors a reason to join the agency.

The concept is simple. Tutors spend less time searching for students who want that extra advantage, and families get exactly what their child needs from their education.