What’s In Your Washbag?

A comedic, behind-the-scenes deep dive into the grooming essentials and match-day rituals of elite pro footballers. An un-ignorable content series perfect for brands to own the inner sanctum of the locker room.

Description

Step inside the locker room for an intimate, high-energy look at the personal rituals of elite athletes. What’s In Your Washbag? explores the must-have products and superstitions professional footballers carry to every match, utilising top-tier talent in the regions where they are most idolised.

By centering your brand within this authentic cultural exchange, you move from a background participant to a lead protagonist in the conversation. This isn't just product placement; it is the creation of highly shareable, narrative-driven content that captures the attention of fans exactly where they already live.

Vault Access

Unrestricted access to view live customisable brand opportunities with pro sports teams and talent. Limited spots, closing soon.


✓ Access complete brand opportunity catalogue
✓ Opportunity customisation
✓ First release notifications
✓ Member only events
✓ Market and trend reports

Talent

  • Narrative appropriate comedian host

  • Social media grade

  • Option to select alternative host talent according to required audience appeal

  • 5 x First team football players

Other Inclusions

  • Professional UK football team branded (League 1 or higher)

  • Can combine to increase scale and footprint

  • Delivery management

  • Full production

  • Distribution planning

Distribution Options

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Additional options available on request

Vault Access

Unrestricted access to view live customisable brand opportunities with pro sports teams and talent. Limited spots, closing soon.


✓ Access complete brand opportunity catalogue
✓ Opportunity customisation
✓ First release notifications
✓ Member only events
✓ Market and trend reports

Ready to write the future?
We are currently accepting enquiries for 2026 opportunities.