What’s In Your Washbag?
A comedic, behind-the-scenes deep dive into the grooming essentials and match-day rituals of elite pro footballers. An un-ignorable content series perfect for brands to own the inner sanctum of the locker room.
Description
Step inside the locker room for an intimate, high-energy look at the personal rituals of elite athletes. What’s In Your Washbag? explores the must-have products and superstitions professional footballers carry to every match, utilising top-tier talent in the regions where they are most idolised.
By centering your brand within this authentic cultural exchange, you move from a background participant to a lead protagonist in the conversation. This isn't just product placement; it is the creation of highly shareable, narrative-driven content that captures the attention of fans exactly where they already live.
Talent
Narrative appropriate comedian host
Social media grade
Option to select alternative host talent according to required audience appeal
5 x First team football players
Other Inclusions
Professional UK football team branded (League 1 or higher)
Can combine to increase scale and footprint
Delivery management
Full production
Distribution planning
Distribution Options
Additional options available on request
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A heart-warming content series where a nominated, worthy fan has their matchday ritual completely transformed. We move your brand from a spectator to the team behind a fan's greatest memory.
Bespoke Content
The ultimate starting point for brands looking to claim their territory in culture. If you haven't found the right creative entry point yet, don’t worry we’ll engineer one specifically for you.