Simon is often referred to as a rare breed creative with a clinical commercial edge by his peers and colleagues, Simon Llanos has dedicated his life to the craft of developing and managing top-rate brand and communication campaigns that influence and drive engagement  in home and international markets.

Energised by opportunities through challenges and driven by an authentic desire to serve others, Simon's marketing career has been impactful, broad and diverse. Simon is a military veteran with an Afghanistan service medal, this experience is the bedrock of his approach to building and managing high performing teams as well as his approach to behaviour design, resource efficiency and challenge. 

Simon and his wife are raising their two children in Derbyshire. Simon volunteers his time with numerous charity organisations and coaches the local youth football team. He is a keen competitive cyclist and artist. 

Experience

His post service experience includes decades of marketing leadership roles, with such world-class brands as Klook, Walt Disney Company and Universal Studio Resorts, as well as experience as an executive officer, director, manager, partner, advisor and entrepreneur involved in countless D2C, B2B(2C) and consumer tech business, campaigns and projects.

From this extraordinary breadth of experience that has touched nearly every aspect of the marketing landscape, Simon applies psychology, perspective and insight to managing brands and marketing activity that have seen such staggering results as double to triple digit profitability growth at scale. This approach is consistently successful at building brand profile and campaigns that produce top level operational attention, retention and financial results. 

In recent years, as a Chief Marketing Officer for investor backed businesses, Simon’s experience has spanned UK/EMEA, APAC, Oceania and USA markets, leading the turnaround of lesser geographies to become key contributors to overall portfolio mix .

Valued particularly as an engagement specialist. Simon lives and manages from the philosophy that “we should optimise for relationships, not transactions”. He is especially well known for his success in re-conceptualising, rebranding and communicating long term strategies that maximise market positioning, attention share, influnce and lifetime profitability. Additionally, a keen eye and demonstrable success for managing yield based marketing activities to ensure successful operation, such as events and fixed assets (like transport, seats or beds). Recently reducing a business operational wastage by double digits. 

Simon is constantly abreast of and relishes recognising and capitilising on market demands and emerging trends, he has been repeatedly successful applying his creative flair to leverage innovative new ideas and approaches that produce solid returns on investments to stakeholders.

Well known and respected in the industry, Simon has advised the UK government on marketing policy, led key initiatives with professional sports teams and destination businesses for partnership and sponsorship opportunities and consulted with large social networks and ad tech such as Meta and Google. Frequently called on by the media as an industry expert, Simon has been quoted in numerous trade publications as well as Forbes, The Metro and The Times.

His education credentials include a CIM Digital Diploma in Professional Marketing as well as many professional specific accreditations including Google Ads & Analytics and the Meta suite. Additional intensive military training and development has provided many complementary skills as they relate to building teams that excel and tackling challenges.