Side Hustle
Empower elite players to launch unique business ventures using your tools. Showcase authentic athlete side hustles through our high engagement social series. Partner with us today.
Description
When away from the pitch players pursue surprising passions from pottery and baking to fashion design. Side Hustle is a social content series where elite talent uses your business tools to transform these hobbies into real commercial ventures. Hosted by a business celebrity we document the journey of athletes realising their dreams beyond football proving your platform makes operating a business effortless even for the most obscure hobby.
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Talent
Minimum of four first team players to showcase diverse hobbyist ventures.
Key club staff including the kit man to launch a niche fashion label.
A prominent business celebrity host to lead the series and offer professional insight
Other Inclusions
Bespoke location scouting for authentic sets outside traditional football stadia to enhance the raw behind the scenes feel of the series.
Smartphone first content production including raw cut downs and native social edits designed for maximum organic reach on TikTok and Instagram.
Full e-commerce integration support to facilitate the physical sale of player created products made possible by the partner brand.
Strategic paid media management across YouTube and local cinema channels to amplify the reach of the authentic side hustle narratives.
Design and delivery of high resolution static assets featuring talent in their hobbyist environments for digital out of home placements.
Distribution Options
Additional options available on request
Impact Index
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This concept creates engagement between a brand and fan set where common ground is often difficult to find. By showcasing players in relatable human environments fans embrace the partner brand as an authentic part of their own community. It engineers positive sentiment by proving the brand supports the personal growth and interests of the players they support every weekend.
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Side Hustle drives commercial results by showcasing the ease and effectiveness of your platform through real world application. By linking sign ups to specific regional areas and monitored landing pages the brand can track direct return on investment. The organic distribution triggered by players sharing their new business ventures ensures high visibility and credible product association across a massive digital audience.
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The framework scales by moving into new clubs and diverse sporting verticals to reach a broader national audience. Potential extensions include physical pop up shops or online marketplaces where fans can purchase the items created during the series. This model allows for seasonal growth by introducing new talent and increasingly complex business ventures to maintain long term interest and platform adoption.