Press Room
Replace sterile press rooms with homely comfort. Boost athlete authenticity via bespoke living room interview sets showcasing your interior range. Transform your brand placement now.
Description
We redefine the pre match interview by replacing the cold press desk with a themed homely living room. By creating a comfortable environment we encourage players and managers to share more honest thoughts during high stakes media windows. This concept expands into engaging social content where talent designs the space alongside your brand via trolley dashes and catalogue picks. It is a novel approach blending high performance sports with interior lifestyle.
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Talent
First team manager: To lead the primary pre match media sessions within the themed environment.
Professional playing staff: For expansion content and bespoke interior design social videos.
Other Inclusions
Bespoke interior set design and production for stadium media zones ensuring a native and authentic living room aesthetic for all broadcasts.
Raw behind the scenes social capture using smartphone footage to document the set design process and candid player interactions.
Short form social cut downs featuring player versus player style battles and furniture taste debates to drive organic engagement.
Full coordination of media access and partner logistics to integrate interior products seamlessly into the official pre match media schedule.
Distribution Options
Additional options available on request
Impact Index
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This approach builds a bridge between supporters and brands that usually have no natural place in sporting conversations. By associating with the quality and hype of pre match media the brand becomes a remarked upon part of the club narrative. Fans appreciate the novel scenery which creates a unique access point into the deep relationship between supporter and club through shared homely values.
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The concept serves as a high value product placement window that increases desire for items shown on screen. It drives direct interest to brand platforms by showcasing a wide range of furnishings according to player taste and lifestyle. By highlighting specific costs and ranges within expansion videos the brand effectively shortens the path from viewer inspiration to commercial purchase.
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This framework scales effortlessly from single match activations to multi club seasonal campaigns across the entire league. It offers significant expansion opportunities through engaging social video formats like trolley dashes and catalogue picks which reach a broader audience beyond direct football fans. The model is repeatable for any interior or home wear brand looking to own the pre match conversation.