Volt7 kickstarted the launch of SET’s new branding through the production and delivery of two events, including one internal event and one external event. The events were an opportunity to showcase our evolutionary vision for SET and the repositioning of the brand to truly highlight their capability and mission.

Our design team meticulously created exclusive invites to be sent out to guests and the SET team, with the new branding hinting at the new direction SET was moving into. The event was hosted at Great Northern Classics, where premium refreshments were served alongside every guest receiving a personalised gift package including exclusive SET merchandise. The Managing Director, Nick Andrew, led a presentation which had been curated by our design team, discussing the repositioning of the brand and explaining the reasoning behind the new branding to ensure the team was fully informed and external guests could understand the vision.

Hosting an internal brand launch in addition to the external launch is critical for the company, as the internal team needs to fully understand the mission and vision to carry out the new brand positioning. The staff need to champion the brand and be fully invested in the new direction to ensure the same voice and message is shared and maintained, and the same passion and representation of the brand is understood. Both launches were a breakthrough accomplishment, ensuring that internal and external audiences fully understood SET’s core values and true capabilities in addition to services.