Brand EvolutionActiGlide
An evolution 200 years in the making.
Innovation is an interesting word, how one might define it can be worlds apart from how another would. This was an innovation everyone could agree on, but barely explain. The elements unique, the benefits significant, overwhelmed by choice the hardest part was where to begin? In an entrenched industry, reluctant to change this brand impact had to be fast acting as it would not be afforded time to mature. ActiGlide was a name derived to create the sense of the product from the off, movement and energy delivered with unparalleled smoothness. The name on it’s own set the stage, it then needed the environment that drove the feeling of innovation. We set the stage, ActiGlide closed the show.