A legend still has to land on a doorstep. We built Primate Brew an ecommerce site so the story could sell nationally, same character, same look, a till that works at 2am. But we don’t advise drinking coffee that late if you plan to sleep.

Direct-to-consumer is how a small roaster escapes the postcode; the site had to feel like the brand on a shelf, just without an actual shelf. Unwarranted friction kills conversion. Familiar marks and a clear path from episode to bag kept the myth commercial.