A specialist coffee shop is judged before anyone tastes a thing. When it’s the flagship, this matters more. People form durable impressions in as little as 100 milliseconds, with around 95% of consumers using a store’s exterior to decide where to stop. An unappealing façade means potential customers walk right by and into your competitor.

Dash needed a frontage that signalled craft and innovation without fighting the street’s heritage, and town planning needed the same. 

We designed a contemporary shopfront that presented as locally fluent, then carried that story through the door so the first glance and the first step agreed. 

We activated approach, Authority and client both happy.