A green and yellow tri-mode locomotive with the number 93 003, moving on a railroad track under a partly cloudy sky, with digital graphics and text overlay describing 'Class 93' for the Rail Operations Group.

Class 93: Speed Matters
Stadler x ROG

A train? No, no – its an inevitable icon, an innovation on wheels and the future of rail.

The first of its kind in UK rail required a strong identity, position and communication strategy to develop desire and understanding in a hugely entrenched market. A powerful story, obvious innovation and a sound commercial strategy collides to make one hell of an offering.

Yellow background with white and dark yellow text reading 'FOR WHEN SPEED MATTERS'.
Title slide reading 'Rail Operations Group' on a dark green geometric background.
A promotional graphic with the UK flag and an illustration of a locomotive train. The text announces the UK’s first trimode locomotive, 93 Talet, highlighting its speed capabilities and references the Rail Operations Group.
Diagram showing four types of headaches with red highlighted areas: tension with a band around the head, migraine with a side of the head, cluster with a small area around an eye, and haulage headaches with the entire head in red. Includes a train im
Train with a green locomotive and a gray freight car on railway tracks. The background has orange and yellow text highlighting that a stock is dispatched 25% faster than current capabilities, with the phrase 'CL93 THE GIFT OF TIME' at the bottom.
An advertisement featuring a green train on railway tracks with a pink background. The text promotes increasing monthly delivery capacity by 43% with the CL93 model. The Rail Operations Group logo is in the lower left corner with a disclaimer about o
An advertisement for a rail operations group promoting the CL93 train engine, featuring a green train on a track, a cowboy boot, and text highlighting the time-saving benefits of the CL93.
Smartphone displaying an image of a yellow and black train with the text 'Rail Operations Group' and promotional message about a new era of speed at railopsgroup.co.uk.
A graphic design celebrating a railway operation finalist award for the Modern Railways Railway Innovation Awards, featuring a modern train with a green and yellow color scheme.

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